Shoppers habits are evolving and their expectations of experience and personalization are rising faster than many retailers can react. In the past the customer’s path to purchase was linear. Now this journey is dynamic and continuous. Customers no longer enter a channel. Instead, they are continuously in the channel. As long as consumers are in arm’s length of a smartphone, tablet or PC, they are able to participate in any and all components of the channels at the time and place of their choosing. This shift in consumer habits and expectations affects both business-to-business and business-to-consumer relationships, and has strategic implications for driving growth.
Wipro helps global retailers deliver a “greater than” experience that engages customers, enhances value and relevance, and builds a competitive advantage. We do this with tailored strategies and expert teams in the areas of:
- Big Data and Advanced Analytics
- Digital and Multichannel Excellence
- Emerging Markets
- Operations and Organization